International Shia News Agency

Dearborn company’s Ramadan commercial casts new light on Muslims

SHAFAQNA - It isn’t every day that you see positive images of Muslims on television. But this Ramadan, a new commercial is changing that.

The Ramadan commercial aims to show the real image of everyday American Muslims and a glimpse into their lives during Ramadan. Dearborn company Piximotion created the first-of-its-kind commercial with Comcast.

“A part of the message is to show that Islam is very diverse,” said Wissam Bazzi, of Dearborn Heights and founder of Piximotion. “Islam in the mainstream media is not the only perspective.”

The 30-second clip features Muslims of various backgrounds, including scenes of families gathering for iftar, the time to break fast. The commercial highlights thankfulness, discipline and family as some of the key components of what makes Ramadan a special time for Muslims.

The commercial, which can be viewed at www.itsramadan.org, ends with the message: “It’s Ramadan. A month of human values. From your Muslim friends and neighbors, happy Ramadan.”

Bazzi said the project shows the humanity of Muslims, and Ramadan is a great time to do that.

The Ramadan commercial is airing in 74 zip codes in Michigan and southern Florida for Comcast Cable customers. More than $5,000 in funds for the commercial were raised through crowdfunding site LaunchGood and about $25,000 were raised altogether. Bazzi said the interest was so great that people even stopped into his office to support the project.

“It’s a beautiful effort of our whole community coming together. The unification of so many different individuals,” Bazzi said.

Supporters will be glad to hear that the project doesn’t end when Ramadan does. Bazzi said they are planning for a bigger commercial next year.

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