SHAFAQNA –A new exhibition launching at the Ricoh Arena is hoping to tap into the growth potential of the Muslim lifestyle sector. The Muslim Lifestyle Expo 2015 (MLE) will showcase more than 70 exhibitors from areas such as fashion, food and drink, travel, Islamic finance, creative arts and health and beauty from across the world on 1-2 August. The interactive event will also feature a live fashion show called MLE Live, and innovation hub for aspiring technology entrepreneurs, seminars, workshops and a kids zone.
Tahir Mirza, founder of the Expo, said the inaugural event is a great opportunity to showcase the growth of all the Muslim lifestyle sectors to an international audience. MLE 2015 will feature a networking event with speeches by entrepreneurs and business experts discussing market intelligence, industry forecasts and trends to understand how to market to the Muslim consumer. Rauf Mirza, director of the Muslim Lifestyle Expo, said: “The exhibition is aimed at being a family-friendly and culturally diverse event and to promote the positive and vibrant aspects of British Muslims.
“Our aim is to showcase the value of the Muslim lifestyle in a fun and enjoyable way and is an inclusive event for all and welcomes people from all faiths and backgrounds. “The Expo is a perfect platform to connect businesses to consumers who are seeking growth in this lucrative sector from across the world especially as the UK is a key market.” Angela Perkins, head of sales at the Ricoh Arena, added: “This is the first event of its kind so interest is expected to be high among exhibitors and visitors.”
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