New portal connects Muslim travellers with halal products

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SHAFAQNA- TRIPFEZ, a new B2C travel booking engine dedicated to the Muslim travel market, was launched last week at ITB Berlin.

“Tripfez is a virtual shop window showcasing halal-friendly travel solutions to a captive but underserved audience of 108 million Muslim travellers,” explained founder & CEO, Faeez Fadhlillah.

“These travellers already represent at least 10 per cent of the entire travel economy and are increasingly making travel purchasing decisions based on their religious beliefs.”

The portal allows suppliers to register their Muslim-friendly tours and manage their allocations, inventory and pricing.

At present, Tripfez features more than 200,000 halal-friendly hotels globally, at least 10,000 of which are certified by Salam Standard – a hotel reference system for Muslim travellerslaunched by Fadhlillah last year.

Similarly, agents who register their Muslim-focused tours with Tripfez will be asked to meet certain criteria before they are distributed through the website.

Tripfez will also be showcased at the upcoming Arabian Travel Market (ATM), held in Dubai from  April 25 to 28.

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