Shafaqna English- For many years, tuning into the World Cup in football-crazy Brazil has typically involved switching on the television, yet this year marks the first occasion that just 50% of the matches are being aired through traditional channels.
The only outlet broadcasting every one of the 104 matches at no cost is CazeTV, a YouTube-based platform launched by streamer Casimiro Miguel. This has turned the largest media market in Latin America into an eagerly observed experiment for live sports in the streaming age.
Source: Reuters