Shafaqna English- Brazil is positioning halal certification as a strategic tool for expanding and diversifying its presence in global markets, as demand for halal products extends well beyond traditional meat exports, according to ANBA.
Halal compliance is increasingly relevant across processed foods, ingredients, sugar, grains, cosmetics, pharmaceuticals, chemicals and other supply chains, creating new opportunities for Brazilian exporters.
The shift means companies must look beyond whether certification is required for a particular shipment and instead consider which halal markets they want to enter and how to prepare their operations accordingly. Certification can help businesses assess raw materials, suppliers, production processes, storage, logistics and internal controls before entering new markets.
The sector is also becoming more professionalized, with importing countries strengthening certification, accreditation and oversight systems. This is increasing demand for certification bodies with stronger governance, technology, quality controls and international recognition.
According to CDIAL Halal, the evolution of the sector requires certification organizations to play a broader role in supporting companies throughout their internationalization strategies, while keeping pace with changing standards and requirements across different supply chains.
Brazil already has significant production capacity, industrial diversity and established trade ties with Arab and Muslim-majority markets. The next opportunity is to translate those strengths into a broader presence across the global halal economy.
For Brazilian exporters, halal certification is increasingly being framed not simply as a regulatory or religious requirement, but as a bridge of trust, market access and international competitiveness.
Source: ANBA