SHAFAQNA – Although Microsoft (NASDAQ:MSFT) has produced splendid financial reports over the last several years, its persistent attempts to create an appealing ecosystem of products has been far from prosperous. Apple (NASDAQ:AAPL) has been successful at this and has benefited from its renowned halo effect. This is natural because the rapid advancement and diversification of technology has pushed consumers into finding comfort in a single brand or ecosystem. Even Google (NASDAQ:GOOG) (NASDAQ:GOOGL) realizes this and is making attempts at the PC market with its Chromebooks. In the long run, Microsoft can benefit immensely from an attractive ecosystem of products, and fortunately, the tablet and software markets where it lags are far from mature.
Today, Windows’ tiny market share in mobile makes ousting Apple and Google look like a pipe dream, but Microsoft still has a very valuable asset: its massive PC customer base. This has always been attractive to developers, and with Windows 10, Microsoft aspires to have them operate on a single platform that will allow their programs to seamlessly span every device running Windows whether it’s a wearable or workstation. This doesn’t appear easy, but if Microsoft succeeds in creating an attractive, fully-functional and converged operating system that uses a single developer platform, it is very likely that Windows will finally receive rapid captivation on all levels, including tablets and smartphones.
Source : http://seekingalpha.com/article/2790335-can-microsofts-windows-10-oust-google-or-apple