“Let’s Talk About Dementia” campaign for the Americas - one year on
In September 2019, the Pan American Health Organization (PAHO), in partnership with Alzheimer’s Disease International (ADI), launched the “Let’s Talk About Dementia” campaign in the Americas. The campaign aimed to encourage people to talk more openly about dementia. Campaign materials, including posters and social media cards, were made available in Dutch, English, French, Portuguese and Spanish. They not only highlighted the importance of talking about dementia, but also communicated the signs that can be an indication of dementia and ways to reduce risk factors for the disease.