Food choices influenced by memory

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SHAFAQNA – You have a choice between two foods: a chocolate bar or a piece of cake. What influences your decision? The desire to be healthy? The need for a sugar boost? According to a new study, your choice may be influenced by your memory of a particular food. A stronger memory association with an apple, for example, may encourage you to opt for the apple, even if the cake is the more attractive choice.

The study also reveals that the influence of memories in food choice is driven by an increase in communication between two brain regions – the hippocampus and the ventromedial prefrontal cortex.

Source : Medicalnewstoday

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