Instagram‘s latest update to its iPhone app on Wednesday has a small but very important distinction: Now, videos in your feed will endlessly loop instead of playing once and stopping.
The Android version of the app was also recently updated with the same functionality.
Instagram’s main competitor in terms of video, Vine, already works this way, so it’s not hard to see why Instagram made the switch. While some may find it annoying or excessive, it can be a convenience to viewers who want to re-watch short videos, especially when showing them to others.
It’s even more convenient to advertisers
It’s even more convenient to advertisers, though, as the update ensures that sponsored videos will get more play. However, unlike Vine, Instagram does not currently have a loop “counter.”
The looping will not affect the app’s data usage, according to the company.
The videos also loop when embedded on websites. So go ahead and watch this chest bump again and again:
https://en.shafaqna.com/wp-content/uploads/2018/02/new-logo-s-2.png00adminhttps://en.shafaqna.com/wp-content/uploads/2018/02/new-logo-s-2.pngadmin2015-02-04 12:52:292015-02-04 12:52:29Instagram videos will now loop over and over (and over)