SHAFAQNA – Asda, Turkish Airlines, the RAF and Al Rayan Bank are just some names that will be present in the UK’s biggest showcase of the trillion-pound Muslim consumer industry. The show, on October 29 and 30, is expected to attract record numbers of visitors.
Exhibitors are expected from the US, Australia, Germany, Austria, Malaysia, Indonesia, India and UAE. They will also showcase their products and services over the two-day weekend to over 10,000 attendees.
MLE2016 has been designed to provide a unique marketing platform for brands and businesses to engage with the Muslim consumer by bringing together a number of sectors under one platform, said a statement.
The event will also feature a live catwalk show with leading modest fashion brands, a live food demo theatre featuring Ali Imdad from the Great British Bake Off, comedy from BBC Three’s Guz Khan, a health zone, business seminars and a kid’s zone.
The Muslim consumer market is now one of the biggest in the world growing at nearly double the rate of the global economy.
According to a report by Thomson Reuters, the Muslim consumer spending on food and lifestyle products and services expenditure was $1.8 trillion in 2014 and is projected to reach $2.6 trillion in 2020.
Tahir Mirza, founder of the expo, said: “MLE2016 is becoming a firm fixture in the calendar for consumers, brands and businesses.”
“We are delighted to bring the event to Manchester this year to tap into the thriving Muslim business and consumer base.
“We’ve had a tremendous response already and it’s going to be a record-breaking year with attendees and businesses who are attending from all over the world,” Mirza said.
This year’s showcase has moved to EventCity in Manchester near Trafford Centre and will feature exhibitors from sectors including fashion, food and drink, travel, media, Islamic finance, and health and beauty. Manchester Art Gallery will also take part by providing workshops on Islamic arts and showcase Islamic artefacts over the weekend.
Thought leaders will highlight the growth of the Muslim lifestyle markets and share business insights at the MLE Connect seminars.
Rauf Mirza, director of the Muslim Lifestyle Expo, said: “The exhibition is aimed at being a family-friendly and culturally diverse event to promote the positive and vibrant aspects of British Muslims.
“Our aim is to showcase the value of the global Muslim lifestyle movement in a contemporary, dynamic, fun and enjoyable way. MLE is an inclusive event for all and welcomes people from all faiths and backgrounds.”