SHAFAQNA – Xiaomi’s army of competitively priced smartphones may not have arrived in Australia or the US but that hasn’t stopped it stealing global share, becoming the world’s third largest smartphone vendor thanks to huge sales in China.
New data released by research firms IDC and Strategy Analytics have both pointed to Xiaomi obtaining the third ranking in Q3 2014, behind only Apple and Samsung.
The Chinese vendor began selling phones a mere three years ago but thanks to its well-built Android phones and affordable pricing has skyrocketed to become a key player in the global market.
Strategy Analytics said Xiaomi was responsible for 5.6 per cent of all 320 million smartphones shipped during July-September, while Korean tech giant Samsung accounted for 25 per cent; down from 35 per cent in Q3 2013.
Samsung today reported its smallest quarterly earnings in more than two years, leading it to announce a revamp of its smartphone lineup.
Apple’s share also fell slightly to 12.3 per cent from 13.4 per cent, Strategy Analytics said, while LG is the world’s fourth biggest with 5.2 per cent market share.
“Xiaomi was the star performer,” the research firm’s executive director Neil Mawston said in a statement.
“Samsung continues to face tough competition from Apple at the higher-end of the smartphone market, from Xiaomi and Huawei in the middle-tiers, and from Lenovo and others at the entry-level.”
Xiaomi, which is based in Beijing, has been the top seller in its home market of China for some months now and is rumoured to be headed to Western markets in the near future.
The company’s CEO Lei Jun has hired ex-Google exec Hugo Barra to head Xiaomi’s international expansion.
source : http://www.financialexpress.com/news/xiaomi-moves-into-third-place-in-global-smartphone-war/1303238